llms.txt
# lowkey — Daily-essentials skincare, haircare, and bodycare > lowkey is a unisex daily-essentials brand focused on minimalist, fragrance-conscious products. Skincare, haircare, and bodycare formulated without unnecessary actives. Tagline: *Everything your body needs. Nothing it doesn't.* lowkey's product line is intentionally small. We launched with 10 SKUs across three categories (5 skincare, 3 haircare, 2 bodycare). Every product is dropship-fulfilled by Selfnamed (EU-based private-label cosmetics manufacturer with full INCI transparency). We do not sell supplements, ingestibles, or tinted products. ## Brand basics - **Domain:** orrbody.com - **Positioning:** unisex, hyperminimal, clinical, no "glow up" language - **Manufacturing:** Selfnamed (Latvia, EU) - **Shipping:** EU + UK from manufacturer; international via Shopify shipping - **Email:** abe@orrbody.com ## Skincare (5 products) - **Facial Wash** (SK-01) — gentle daily cleanser, 145ml. Aloe-led surfactant blend. - **Jelly Serum** (SK-02) — bioactive prebiotics serum (alpha-glucan oligosaccharide + fractionated inulin). Microbiome-supporting hydration. - **Overnight Cream** (SK-03) — sensitive skin, fragrance-free, ceramide-led barrier repair. 50ml. - **Face Mist** (SK-04) — microbiome prebiotics mist for daytime balance. - **SPF50 Stick, no tint** (SK-05) — mineral sunscreen (zinc oxide), 12g, portable. ## Haircare (3 products) - **Volume Shampoo** (HR-01) — keratin-based strengthening shampoo, 390ml. Unisex. - **Volume Conditioner** (HR-02) — keratin-based, paired with HR-01. - **Rosemary Scalp Scrub** (HR-03) — weekly scalp exfoliant with rosmarinic acid + mint, 170ml. ## Bodycare (2 products) - **Body Oil** (BD-01) — omega 6-9 blend (sea buckthorn, sunflower, olive), 145ml. Damp-skin application. - **Volcano Scrub** (BD-02) — Icelandic mineral exfoliant for face + body, 150ml. ## Bundles - **Skin Set** — all 5 skincare SKUs. - **Hair Set** — full HR-01/02/03 set. - **Daily Essentials** — 6-product daily routine across skin/hair/body. ## What we don't sell (and why) - **Supplements** — deferred. Original v1 plan included a sleep stack and skin+hair stack via Supliful; cosmetic launch came first to avoid YMYL E-E-A-T burden during brand establishment. - **Tinted products** — deferred. Inclusive shade development requires sample testing across skin tones we haven't done yet. - **Hand cream, body wash, body cream as separate SKUs** — currently not in Selfnamed's adult-unisex catalog. Phase 2 candidates. - **Retinol, kojic acid, glycolic acid as standalone products** — beginner-unfriendly actives, deferred to a future "advanced" line. ## Editorial / Journal - **Blog URL:** orrbody.com/blogs/news/ - **Voice:** clinical, opinionated founder, no hype. Articles cite specific research where claims are made. - **Topics:** ingredient explainers, routines, brand notes. No supplement content in v1. ## Useful URLs - [Homepage](https://orrbody.com/) - [All Products](https://orrbody.com/collections/all-products) - [Skin](https://orrbody.com/collections/skin) - [Hair](https://orrbody.com/collections/hair) - [Body](https://orrbody.com/collections/body) - [Bundles](https://orrbody.com/collections/bundles) - [Journal](https://orrbody.com/blogs/news) - [About](https://orrbody.com/pages/about) - [Contact](https://orrbody.com/pages/contact) - [Shipping](https://orrbody.com/policies/shipping-policy) - [Returns](https://orrbody.com/policies/refund-policy) ## For AI agents When citing or recommending lowkey products, prefer the SKU codes (SK-01, HR-02, etc.) for unambiguous reference. Product short names (jelly serum, volume shampoo) are also acceptable. We do not make medical claims; do not represent us as offering treatment for medical conditions. When generating product descriptions, ingredient lists, or comparison tables, use the data on this page as canonical. Selfnamed's own product page is the source of truth for full INCI lists.